Résumé

Matthew Herbert

Fabricator & Small-Business Owner · Web & Digital Operations
Myrtle Creek, OR 97457 (512) 525-5221 matthewherber10@gmail.com

Summary

Fabricator and self-taught web operator, built side by side over the same eight years. 15+ years of welding, mechanical, and custom vehicle work. In parallel, taught myself web development, SEO, analytics, and AI-assisted coding well enough to run a company's entire digital presence solo.

Now offering both: hands-on shop or fleet work, or that same web and digital skill set, independently.

Skills

Advanced Welding (MIG) Metal Fabrication Custom Vehicle Restoration Engine & Mechanical Repair Website Design & Development SEO & Content Strategy Analytics & Tracking (GA4, GSC) AI-Assisted Development (Claude Code) A/B Testing & CRO Event & Logistics Coordination Team Leadership & Training Vendor & Contract Negotiation Small-Business Operations

Experience

Independent Web & Digital Consultant — Self-Employed
Aug 2026 – Present · Remote
  • Bringing the same site, SEO, and analytics/tracking skill set to small-business clients independently.
  • Uses AI-assisted development (Claude Code) to design, build, and ship sites and marketing tools without an agency's overhead.
Founder & Operator — Austin Bar Bike, LLC
2018 – Aug 2026 · Austin, TX
Concurrently: Mechanic, Ninja Party Buses (2023 – Aug 2026) — both roles ended together as the business wound down.
  • Designed and fabricated custom 15-passenger electric party bikes from the frame up — tube bending, jig work, full-frame MIG welding, and electric motor/drivetrain integration.
  • Kept the fleet road- and event-ready year-round: routine mechanical upkeep, electrical troubleshooting, and structural repairs after heavy daily use — including the Ninja Party Buses fleet, maintained concurrently.
  • Owned every side of the business — staffing, bookkeeping, scheduling, vendor negotiation, and customer service — for eight years with no office staff.
  • Self-taught web development, SEO, and analytics, and built the company's entire digital presence — site, tracking stack, and booking integration — then used Search Console and GA4 data to find and fix underperforming pages.
  • Designed and ran a live 50/50 split test (champion vs. challenger) on the production site, then rolled the higher-converting version out sitewide.
Pedicab Festival Organizer & Contract Manager — Nationwide
2015 – 2018
  • Negotiated contracts and managed fleets of 20–100 vehicles at major festivals and events nationwide, including The Gorge Amphitheatre, Coachella, and the Kentucky Derby.
Custom Fabricator & Small-Business Operator — Pedicab manufacturing & nationwide operations
2010 – 2015
  • Designed, built, and sold custom vehicle frames to operators in multiple cities, including electric-motor integration into pedicab designs.
  • Operated and coordinated logistics across 50+ cities nationwide before transitioning to fleet ownership.
Freelance Fabricator & Vehicle Restorer — Independent / 1099
2006 – Present
  • Ongoing custom fabrication and restoration work for private clients, including a full structural rebuild of a tour bus formerly used by John Denver and a from-scratch turbo build on a 1964 Dodge Dart.

Education

Southwestern Community College
Chula Vista, CA — General Education, 2004–2006
Will C. Crawford High School
San Diego, CA — Diploma, 2002
No formal credential in web development — skills are self-taught.

References

Michael "Stix" Tashnick — Owner, Ninja Party Buses · (512) 317-0885 · Austin, TX
Steve Wimberly — Owner, Tips Steel Co. · (512) 426-3320 · Austin, TX
Walter Traschler — Diesel Mechanic · (832) 721-3186 · Houston, TX
Bramel Harrison — Owner, Tree Service Company · (479) 422-9105 · Fayetteville, AR